Radio is an active medium, where marketing messages are delivered to a captive audience by interrupting the programming that listeners have chosen to enjoy. No more is that choice more evident than on public radio, where local businesses choose to support the station financially by becoming "Supporting Partners."
Businesses have found public radio underwriting to be a potent tool for generating favorable public opinion and response. According to recent Public Radio International research:
- 80% underwrite to enhance the company’s image
- 62% are attempting to reach a specific audience
- 83% use underwriting as a marketing tool for their business
Target An Upscale Audience
In recent years, public radio’s audience has become the largest assembly of high income and highly educated decision makers to be found in any one place. The K-JAZZ Radio Network is proud to be a part of this phenomenal growth.