A Profile of Public Radio Listeners
Education
- 55% of public radio listeners are college graduates
- An incredible 32% have attended graduate school or earned advanced degrees
(in contrast, only 21% of USA adults have a college degree)
Household Income
- 61% of public radio listeners have incomes over $50,000
- 20% earn over $100,000
(in contrast, the median household income in the USA is $39,000)
Occupation and Age
- Over 60% of public radio listeners hold professional, technical, managerial and administrative positions
- Over 80% of public radio listeners are between 35 & 65 years old
About the Audience
- Compared to the general population, public radio listeners are:
- 72% more likely to use professional accounting & financial services
- 79% more likely to have a brokerage account
- 75% more likely to make major business decisions
- 70% of public radio listeners say that a company’s support of public radio has a positive influence on their decision to purchase that company’s products and services
