A Profile of Public Radio Listeners


  • 55% of public radio listeners are college graduates
  • An incredible 32% have attended graduate school or earned advanced degrees
    (in contrast, only 21% of USA adults have a college degree)

Household Income

  • 61% of public radio listeners have incomes over $50,000
  • 20% earn over $100,000
    (in contrast, the median household income in the USA is $39,000)

Occupation and Age

  • Over 60% of public radio listeners hold professional, technical, managerial and administrative positions
  • Over 80% of public radio listeners are between 35 & 65 years old

About the Audience

  • Compared to the general population, public radio listeners are:
  • 72% more likely to use professional accounting & financial services
  • 79% more likely to have a brokerage account
  • 75% more likely to make major business decisions
  • 70% of public radio listeners say that a company’s support of public radio has a positive influence on their decision to purchase that company’s products and services

Locally Produced Weekend Programming

  • Acoustic Cafe
    with Rob Reinhardt
    Saturday: 4pm - 5pm
  • Prescott Area Arts Beat
    with Andrew Johnson-Schmit
    Saturday: 2pm - 2:30
    Sunday: 12pm - 12:30pm
  • The Janis Best Show
    with Janis Best
    Saturday: 11am - 11:30am
    Sunday: 12:30pm - 1pm